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If you are a Selena Gomez fan or a beauty fanatic like me, then you probably heard of Rare Beauty. The brand was launched in September 2020 and gained attention for its commitment to promoting self-expression and embracing one’s unique beauty. But because of the overwhelming number of Selena fans who are into Rare products, the Rare website always seems to be out of stock of many products. This is why it is a good idea to look for their product in various beauty retail stores such as Ulta. Now, you may wonder if Ulta sells Rare Beauty or not.
Unfortunately no, Ultra does not sell Rare Beauty. Ulta sells quite a few celebrity brands like Ariana Grande’s R.E.M. Beauty, Halsey’s About Face, etc, but Seelena’s Rare Beauty is not on the list. But Rare Beauty products are fairly priced and some products even fall into mid-range pricing, then why is it difficult to get them? I will tell you all you need to know about Rare in today’s piece.
Understanding Rare Beauty
Rare Beauty burst onto the scene with a message of self-acceptance and mental health advocacy. Founded by Selena Gomez, it quickly gained popularity for its high-quality products that cater to a diverse clientele. As a professional makeup artist, I have used Rare Beauty products such as Rare Beauty Soft Pinch Liquid Blush and Rare Beauty Warm Wishes Effortless Bronzer Stick on my several clients. I have to keep the Rare Beauty products in my stock because sometimes clients would specifically request Rare products, most probably they are big Selena fans and are all about supporting mental health.
The brand’s ethos revolves around creating makeup that’s made to feel good, without hiding what makes you unique. This positive vibe is what makes it a popular brand along with Selena of course.
Rare Beauty’s Retail Strategy
Rare Beauty initially rolled out with a strategy focused on select partnerships, emphasizing quality over quantity in its distribution. Understanding this approach helps in pinpointing where you can find these coveted products.
Is Rare Beauty Available at Ulta?
Now let me answer the burning question, Is Rare Beauty at Ulta?
As of 11/11/2023, Rare Beauty has chosen to partner exclusively with certain retailers and is not available at Ulta. This decision aligns with the brand’s strategy to create a unique and exclusive shopping experience for its customers. You can’t really blame Rare for that, can you? But just like you, I hope Rare Beauty will be available in more retail stores for us to purchase them easily.
Alternatives to Rare Beauty at Ulta
Just because Rare Beauty isn’t available at Ulta, don’t lose heart. You can get them from Rarebeauty.com which is their official website. If you are wondering “Is Rare Beauty at Saphora or not”, the answer is yes. Apart from Rare’s official website, you can get their products from Sephora which is another big beauty retail shop like Ulta that you can find all over the USA.
Future of Rare Beauty in Retail Stores
As the brand continues to evolve, we might see an expansion in its retail presence. I recommend you keep an eye on Rare Beauty’s social media and announcements, it will keep you updated on whether Ulta or other retailers will house these products in the future.
Conclusion
Even though Rare Beauty is not available in Ulta or any other retailer apart from Sephora and Rare’s own website, the brand continues to stand out in the beauty industry. Exploring its product line is a journey into a world where beauty is diverse, inclusive, and accessible. Stay tuned my fellow beauty fanatics to get the latest from Rare Beauty, and happy shopping!
