How to Do Clean Girl Makeup: Be Part of This Latest Craze

The clean girl makeup looks are all about going for a glowy, effortless look, and it might seem like a low-effort thing, but it does come with tons of effort. The clean girl aesthetic is all about using fewer products and making a face look dewier and cleaner rather than using a lot of products. The TikTok trend of the “clean girl” makeup look started during the pandemic and has sustained through everything. The makeup looks were all about keeping things minimal while still using every makeup product.

The products are also supposed to be skin-friendly. So how to do clean girl makeup? To do a clean girl makeup look, you must first start with the skin prep. With this, you’ll be more inclined to go with an extensive clean-up of the skin that includes exfoliation, hydration, and sunscreen. Instead of foundation, this look will feature tinted moisturizers. And lastly, there would be fluffy brows and a tinted gel blush for both the lips and the cheeks.

All things are kept minimal, with color correction of the darker parts with concealer. In a nutshell, you can use everything but in moderation. The clean girl aesthetic started in 2021 and found its place with influencers in 2022. Almost everyone is in love with this kind of look, and they are more tilted towards the hydrating product and take inspiration from the glass skin of Korean brands and also from the 2010 no makeup look. So here’s the clean girl makeup version of the no makeup look for Gen-Z.

And the overall aesthetic includes more than just makeup; it also includes clothing. And there’s nothing to worry about, as the clothes worn by the clean girl aesthetic are mostly regular clothes, just elevated for the street. The whole “clean girl aesthetic might sound like a gimmick, but people are most conscious of their skin and focused on skincare rather than makeup. And thus, most makeup brands are coming up with clean products that are vegan, cruelty-free, and made up of all-natural ingredients.

Then they add good skincare ingredients to the list so that the makeup is good for the skin. So the makeup trends have turned into a skincare line, which is good for the planet. So this is the best way to describe the clean girl’s makeup. Many people have come out with their own versions. And that is another noticeable aspect of the clean girl makeup—you can just customize the looks yourself.

What is the clean girl aesthetic makeup looks?

When we talk about a “clean girl look,” we mean more than just makeup, and we also mean skincare, clothing, and hairstyles. And the looks can be compared with model-off-duty looks or no-makeup looks. And all of these trends were from the past few years. But as Gen Z is all about trends and TikTok, the clean girl aesthetic has boomed in triple digits. And the trend is so on point now that even the brands have changed their packaging and production to meet the changes. The clean girl look is about looking effortless. And what would be the perfect way to look effortless?

Perfect skin. But perfect skin is not all about being effortless with just the skin itself. As a result, the use of makeup was introduced in between. As a result, the makeup was used sparingly. Gen Z also went for “clean” makeup, which is all about sustainability and other qualities. So the cruelty-free and vegan products are at the top of the list.

People opted for light coverage products rather than a heavy, full coverage foundation. And thus, so many brands came up with their tinted moisturizers. Lipsticks were used as blush, so the cream and liquid blushes are making their mark. And, rather than applying highlighter to the cheeks, Gen Z prefers an all-over glow, so every brand has its own version of skin glow, and sunscreen has made an impression. And no one’s into using tons of lipstick, so the better alternative would be to use a lip tint. And that, too, is widely available.

How does the clean girl aesthetic start? 

The clean girl aesthetic started with Tiktok. Nobody knows what the look’s intention is or how it sums up. Lizah Beauty, a Tiktok content creator, posted a video with the caption “clean makeup looks” that went viral. The video indicated that these people have perfect skin no matter what. And then the Tiktok went viral, and people went crazy after that. Different influencers came up with their own versions of clean girl makeup, and they started posting pictures and brands that had the aesthetics and quality of clean makeup. The first Tiktok had more than 11 million views, and the trend continued for almost all of 2022.

There’s no real intent behind the “clean girl” look, but they all seem to be coming for the clean and minimalistic trends that started in 2017. There may not have been any intent, but they significantly impacted the overall aesthetics of makeup and how people perceive it. This was mostly a validation of minimalism. And we stand by the results it produced. This was a step toward self-acceptance.

Why is the makeup referred to as “clean”?

The terms dirty and clean are correlated with the term “clean makeup.” What exactly is this “clean” term, and how does it define itself? We’ve summarized the three points that directly refer to easy clean makeup looks. And these are:

• Cruelty-free
• Vegan
• There are no harmful chemicals.
• Nothing that will clog pores, cause acne, or dry out the skin.
• Skin-loving ingredients
• Sustainable

Clean makeup is more than just an all-natural products; it is an idea. The points we mentioned are some of the rules and terms that Gen Z follows, making them a good option for the environment. But how about the dirty makeup? Are these even real?

Dirty girl makeup is not a popular term, but the heavy and pore-clogging foundation, tons of artificial glitters, powders, and so on are considered dirty makeup. They are not dirty in the literal sense, but they are very heavy and might take a toll on the skin as time passes. That’s how the clean girls go about their makeup.

How to do clean girl makeup look?

There are several factors to consider when creating a clean girl makeup look. And for instance, the clean girl makeup look is mostly focused on the skin. So the goal would be to create a clean and fresh base with no visible texture or sign while also highlighting the face’s natural features. You may wear makeup, but only on special occasions. Instead of the matte base, glowy and radiant skin would be the best alternative. Here are all the steps that will prep your skin for the “clean girl” makeup look:

Skincare

When you start your clean girl makeup look, the first thing that pops up is completely exfoliated skin, and then everything on top will sit more nicely. And that is how you start the skin prep. Here are the steps for skin care for clean makeup:

Exfoliation

The first thing to do with the skin would be to exfoliate it properly. You can use either a chemical exfoliator or a physical one. Mostly, chemicals are better for the turnover of the skin. But when you need to liven up the skin almost immediately, the physical scrubs would be a great choice. Just make sure to use a gentle one.

Hydration

Well, this part of skin care is the most important for a clean makeup look. You can use toners, serums, and moisturizers for proper hydration. Moisturizers may appear to be too heavy for those with oily skin. So turn to toners and hydrating serums instead. And apply two to three layers of hydration so that the hydration can be seen through the skin.

Sunscreen

Most sunscreens tend to leave a glow on the skin, which will also help with the glowy aesthetic of the “clean girl” look. And if you use a tinted sunscreen, that will substitute for the foundation. And it’s a crime to go out without proper sunscreen. So this is a must.

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Makeup

Now that we are over the clean girl skincare part, let’s jump into makeup. Here are some products that are used for makeup:

• Tinted moisturizer
• Facial mist
• Clear brow gel
• Clear mascara
• Gel or liquid blush
• Lip tint

Now, these are just the basics of the “clean girl” makeup look. But you can, of course, add different products to enhance the features, and just make sure that the products used are used in a minimal sense.

Tinted moisturizer

This could be the foundation for the clean girl makeup. They will reduce redness and provide an even skin tone. But they might not be very effective for overall coverage. And also, try to use a tinted moisturizer with SPF in it. And for blending the moisturizer, use a damp sponge and put some facial mist on the skin first.

Concealer

Well, this part might seem like an optional thing, but you can use concealer to cover up the dark circles, redness, and acne marks on the skin. Always use the hydrating, very soft matte concealers, as they are very easy to blend out. And use small amounts.

Bronzer

The contour part is basically absent from the “clean girl” look. So instead, you can use a cool-toned bronzer around the face to warm it up.

Blush

We all want that sun-kissed look with our blush. But even with the blush, they have to be effortless. So the best alternative would be to use a liquid blush. They tend to wear beautifully and do not enhance the textures of the skin. Provides a natural flush

Lip tint or lip gloss

Lip tints are natural, and they tend to last all day. And on the other hand, the glosses will pair up nicely with very glossy skin, and they’ll look perfect with almost all of the looks. You just have to apply them more than once.

Setting spray

And lastly, you need to use a setting spray to fix the makeup, as the use of powders is nonexistent with the “clean girl” look.

FAQs

Final Thoughts

One of the best things about clean girl makeup aesthetics is that they are made for an everyday look. They are not only used for errands, but they also sit with office workers, go to school, or simply hang out in general. The main purpose of the “clean girl” makeup is to accentuate a person’s natural features. And this is also about accepting your own skin and choices. People are adjusting to new beauty concepts, and clean girl makeup will aid in this process. Instead of slathering on tons of makeup, people prefer a clean, shaped look that feels natural, and the less the products are used, the more they are appreciated and given. And with the “clean girl” aesthetic, you can add another word: “sustainability.”

Key Points

1. To get a clean girl makeup look, you must first prepare your skin. This will make you more likely to choose for a thorough skin cleanse that includes exfoliation, hydration, and sunscreen. Instead of foundation, tinted moisturizers will be used for this look.
2. TikTok, the clean female style, has exploded in popularity among Gen Z. And the trend is so current that firms have adjusted their packaging and manufacturing to accommodate the alterations.
3. There is no clear intention behind the “clean girl” style, but they all appear to be following the clean and minimalistic trends that began in 2017.

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